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In 30 seconds.

For anyone short on time: who I am, what I've delivered and what I work with.

Photo of Felipe Libânio
  • 3+ weeks → 2 days

    Design straight in code

    one feature, initial estimate vs. days of work

  • 48–52 h → 24 h

    Half the design time

    average design time per task

  • ~70% → 90%

    Health Score and retention

    retention across all tiers, team result

Profile

Experience

10 years

in digital products, across these sectors:

  • B2B SaaS and CRM
  • Regulated iGaming
  • Digital banking
  • Events
  • Music

Leadership

up to 9 designers

at Dito and up to 5 at Cactus Gaming. Hiring, 1:1s, development plans and performance reviews.

Roles I've held

  • Product Design Manager
  • Product Design Lead
  • Senior Product Designer
  • Product Designer
  • UI/UX Designer
  • Figma
  • Pendo
  • Dovetail
  • Photoshop
  • After Effects
  • Miro
  • Jira
  • Claude Code
  • Cursor
  • Codex
  • GitHub
Practices
Design System · usability and A/B testing · discovery
Languages
Native Portuguese · advanced English

Career

  1. 2017–2019
  2. 2019
  3. 2019–2020
  4. 2020–2021
  5. 2021–2026
  6. 2026

Contact