Product Design Manager, Lead Product Designer, Design Engineer, Specialist Product Designer

10 years designing digital products

Product designer. I lead design teams and build straight in code.

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Where I've worked

Recommendations

01Results

What changed in the teams I worked in.

Design straight in code

Before3+ weeks, estimate

Figma → handoff → dev → QA

After2 days

designer in the repository → PR → production

3+ weeks → 2 days

one feature, initial estimate vs. days of work

At Cactus Gaming, designers stopped designing in Figma and started building in the product repository, with AI and alongside the developers, all the way to production. A feature estimated at more than 3 weeks shipped in 2 days of work.

Half the design time

48–52 hBefore

24 hAfter

48–52 h → 24 h

average design time per task

At Dito, I led up to 9 designers. With a time-per-stage dashboard, rituals, a Design System and a better breakdown of requests, the average design time per task dropped by half.

See it in the Dito case →

Health Score and retention

team result

Before ~70%After 90%

~70% → 90%

retention across all tiers, team result

At Dito, I owned the engagement KR tied to the Health Score, together with CS. The team used Pendo to find at-risk accounts, ran discovery and shipped improvements.